Los Angeles, CA, November 10, 2010…Americans across the country are honoring veterans this week by volunteering in support of and alongside active-duty military, veterans and military families through the Mission Serve initiative. Major events partnering military, civilians and nonprofits with corporate sponsors Walmart and Bank of America are taking place in more than 20 cities across the United States. Americans are also logging onto the new www.MissionServe.org website to find volunteer opportunities in their own region and download free toolkits for use by individuals, religious groups, schools and community organizations to plan their own activities. First Lady Michelle Obama, Dr. Jill Biden and Mrs. Alma Powell first helped kick-off the Mission Serve initiative Veterans Day 2009.
“On Veteran's Day and every day, it's our sacred duty to honor the service of those who sacrifice for our country - and we all can play a role,” said Dr. Biden of the 2010 events. “I want to thank Mission Serve for giving Americans concrete ways to offer their thanks through service.”
VIPs joining Mission Serve in supporting Veterans Day week activities include:
In Atlanta, flyers using the city’s Hartsfield-Jackson Airport will be able to write letters to troops in a USO-sponsored event. A Teaching Garden© will be built at a Camp Pendleton, CA elementary school thanks to the American Heart Association and Farmer-Veteran Coalition. In Los Angeles, the Greater Los Angeles Veterans Affairs Healthcare Center will be refurbished through a civilian/military partnership. In New York City, 3,000 care packages will be assembled for distribution to troops serving overseas. A complete list of the initiative’s signature service projects is attached.
The companion website highlights the 20+ large-scale city projects, allows browsers to find and plan events and encourages those volunteering to do it in honor of someone special. To find events and ongoing volunteer opportunities, users can go to www.MissionServe.org, or the U.S. Government’s www.Serve.gov, enter their zip code and available service projects and organizations are made available to them.
"When I served in Afghanistan as part of Operation Enduring Freedom, it lifted my spirits a great deal to know that Americans supported our efforts and were united behind us,” explained Ross Cohen, former U.S. Army paratrooper and director of the Mission Serve initiative. “That’s the idea behind Mission Serve—to create an opportunity for Americans to show servicemembers, veterans and military families that they appreciate our service. The program also provides an excellent opportunity for military personnel to transition back into civilian life through continued service. "
Walmart and Bank of America, sponsors of the initiative, are consistently ranked among top U.S. companies in terms of corporate giving. In addition to overall support of the initiative, the sponsors will hold joint and independent volunteer activities in several cities. Bank of America associates will work side by side with nonprofit organizations in New York City, Phoenix and San Antonio, TX, while Walmart associates will turn out with veterans in Chicago and Philadelphia. The companies will work together in Washington, D.C., Los Angeles and Norfolk, VA.
For more information on the Mission Serve initiative and how you can support it, please go to www.MissionServe.org.
Future homeowner Diweena Streater laughs with Bank of America employee volunteer Joshua Lyles as they paint. Mission Serve, Habitat for Humanity and Veterans Green Jobs organized civilian volunteers to serve alongside veterans and military family members to build two new homes in the Deanwood neighborhood of Northeast Washington, D.C. on November 10, 2010. The home building project was part of a kick-off event being hosted at over 20 coast-to-coast civilian-military service projects on Veterans Day, November 11, 2010, as part of Mission Serve's "Call to Service." Bank of America and Walmart sponsored the event and organized funds as well as employee volunteers to help in the homebuilding efforts. (Jamie Rose/newscast)
Brigadier General Leslie Purser, Deputy Chief, Army Reserve volunteers to lay sod down while Mission Serve, Habitat for Humanity and Veterans Green Jobs organized civilian volunteers to serve alongside veterans and military family members to build two new homes in the Deanwood neighborhood of Northeast Washington, D.C. on November 10, 2010. The home building project was part of a kick-off event being hosted at over 20 coast-to-coast civilian-military service projects on Veterans Day, November 11, 2010, as part of Mission Serve's "Call to Service." Bank of America and Walmart sponsored the event and organized funds as well as employee volunteers to help in the homebuilding efforts. Brig. General Leslie Purser helps move sod during the home building with other volunteers. (Jamie Rose/newscast)
Mission Serve, Habitat for Humanity and Veterans Green Jobs organized civilian volunteers to serve alongside veterans and military family members to build two new homes in the Deanwood neighborhood of Northeast Washington, D.C. on November 10, 2010. The home building project was part of a kick-off event being hosted at over 20 coast-to-coast civilian-military service projects on Veterans Day, November 11, 2010, as part of Mission Serve's "Call to Service." Bank of America and Walmart sponsored the event and organized funds as well as employee volunteers to help in the homebuilding efforts. Bank of America employee Joshua Lyles and his wife volunteer painting the upper floors of the house. (Jamie Rose/newscast)
Sen. Mark Warner chats with volunteers during the Mission Serve "Call to Service" event at Old Dominion University in Norfolk, Va., Thursday, November 11, 2010. The event was one of two dozen Mission Serve Veterans Day service projects held throughout the country. Volunteers wrote letters and assembled gift bags for families of deployed service members during the Norfolk event. Mission Serve sponsored the service project in partnership with Blue Star Families of ODU. Bank of America and the Walmart Foundation provided support. More information is available online at missionserve.org. (Nicole Fruge/newscast)
U.S. Secretary of Energy, Dr. Steven Chu, helps rebuild homes for victims of Hurricane Katrina on Veterans Day 2010 in New Orleans, Thursday, November 11, 2010. Mission Serve, the national service campaign launched by First Lady Obama and Dr. Biden, hosted more than 20 service projects around the country. (Sean Gardner/newscast)
U.S. Senator Dick Durbin (D-IL) talks with children as they take a break from assembling Thanksgiving care-packages including food, videos and pocket-size American flags for active duty military personnel, their families and veterans as part of Veterans Day activities at a YMCA in Chicago, Illinois. Americans answer a call to service during Mission Serve National Veterans Day initiative with Habitat for Humanity and Veterans Green Jobs on November 11, 2010. (Frank Polich/newscast)
Rob McEhleny, creator and star of Always Sunny in Philadelphia, talks to volunteers before they pack emergency go bags for veterans in case of a disaster during the Mission Serve Initiative with Big Brothers, Big Sisters and Walmart on the U.S.S.Olympia at the Independence Seaport Museum in Philadelphia on Veterans Day, November 11, 2010. The bags contain items like flashlights, emergency blankets, water, food a whistle and particle masks. (Mark Dye/newscast)
Actor Milo Ventimiglia works with volunteers to clear a path in a garden as over 150 civilian and military related volunteers gather at the Veterans Affairs campus on Veterans Day, November 11, 2011 in the Westwood portion of Los Angeles to renovate a garden used for Veteran rehabilitation. Part of the Mission Serve initiative, volunteers were sent into service by California Gov. Arnold Schwarzenegger, Los Angeles mayor Antonio Villaraigosa and Chairman of the Joint Chiefs of Staff Admiral Mike Mullen.(Danny Moloshok/newscast)
UFC superstar Brandon Vera Leads children in jumping jacks at Camp Pendleton, California as volunteers answer a call to service during Mission Serve National Veterans Day initiative on November 11, 2010. (Jack Smith/newscast)
Richard Honig assembles a box to be packed with donated food items at Second Harvest of Middle Tennessee as part of the Mission Serve initiative in Nashville Thursday November 11, 2010. Service Nation and Second Harvest partnered with to bring veterans and civillians together to serve on Veterans Day. (Alan Poizner/newscast)
Robert L. Gordon III, Deputy Under Secretary of Defense for Military Community and Family Policy, left, pick up trash with a volunteer during a Mission Serve Veterans Day 2010 clean-up event focusing on Confluence Park, in Denver Colo., Thursday, Nov. 11, 2010. The event was co-sponsored by in Veterans Green Jobs. (Barry Gutierrez/newscast)
Kate Matull pulls up weeds during a Mission Serve Veterans Day 2010 clean-up event in the San Francisco Presidio National Park in San Francisco, California, November 11, 2010. Military veterans and volunteers from youth conservation corps throughout California planted trees and helped with conservation of the San Francisco Presidio on Veterans Day. (Kim White/newscast)